Optus Sport

Client: Optus Sport
Date: 2016
Services: Branding, Design Direction, Motion

A fresh look for Optus Sport

We were approached by Optus Sport to develop an on-air presentation package for the launch of the channel, starting with the English Premier League and then Cricket.  Tying into the parent rebrand undergone by Re, we sought to amplify the new brand voice through loud imagery, bold visual line illustration & iconography and vibrant primary palettes.

After developing the look for the visual language, we collaborated with illustrated Kiel Johnson to develop a series of illustrations for the package – the end result, a unique look for a vibrant new brand full of personality.