Client: FOX Sports
Date: 2016
Services: Design Direction, Pitch

Essence of Performance

We were asked to pitch on Fox Sports Singapore’s design of the MotoGP, including opening titles and broadcast package.  Although unsuccessful, we developed a bold fresh look for the channel that encapsulated the essence of performance:

  • Engineering: Celebrating the machine. A fusion of engineering, technology and beauty, these racing machines are unique to MotoGP.
  • Physiology: Under the skin of the rider. A graphic exploration of both the physical and mental impact that MotoGP racing can have on the body.
  • Data: Stories through data. The impact, the numbers, the speed.
  • Personality: A bold typographic treatment to present riders and their stories.