MotoGP Client: FOX Sports Date: 2016 Services: Design Direction, Pitch Essence of Performance We were asked to pitch on Fox Sports Singapore’s design of the MotoGP, including opening titles and broadcast package. Although unsuccessful, we developed a bold fresh look for the channel that encapsulated the essence of performance: Engineering: Celebrating the machine. A fusion of engineering, technology and beauty, these racing machines are unique to MotoGP. Physiology: Under the skin of the rider. A graphic exploration of both the physical and mental impact that MotoGP racing can have on the body. Data: Stories through data. The impact, the numbers, the speed. Personality: A bold typographic treatment to present riders and their stories.